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JOB DESCRIPTION

POSITION: Product Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: Director of Marketing

GENERAL RESPONSIBILITIES:

One of the keys to business success is the collection and command of relevant market information and a thorough and insightful analysis of that information to support sound decision-making. Under the direction and supervision of the Director of Marketing, the Market Analyst will perform data gathering, synthesis and analysis to help inform key business decisions. This work will focus on, but not be limited to, areas such as market size, market share, competitive products and pricing, product line performance, channel performance, customer preferences, and marketing promotional efforts. The output of this work will be used in developing marketing and sales strategies and operational tactical programs to profitably increase Bullard sales.

  • Serve as product marketing “subject matter expert” for your product line and its application markets
  • Formulate thorough marketing plans and strategies as well as product strategy
  • Lead the Company to identify and pursue new market opportunities
  • Prepare annual marketing plans with market assessments, unit and revenue projections, pricing strategies, advertising and promotion plans, product roadmap and relevant expenses
  • Identify areas of unmet customer needs and conduct necessary front-end (voice of customer) work to conceptualize solutions. Build sound business cases to initiate product development
  • Serve on cross-functional product development teams, bringing the customers’ perspectives into the development process
  • Analyze sales trends and develop monthly, quarterly and annual forecasts of product demand
  • Work with the Marketing Communications department to direct the creation of all collateral product marketing materials
  • Supervise a Product Specialist

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    REQUIREMENTS

  • 3 years or more of relevant experience marketing technical/industrial products
  • Bachelor Degree or related/equivalent experience

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    Bullard offers a highly competitive compensation and benefits package including profit sharing.

    For consideration, please forward resume and salary requirements to hr@bullard.com or mail to:
    E.D. Bullard Company
    1898 Safety Way Cynthiana, KY 41031-9303
    Attn: Director of Human Resources

    Your resume will be reviewed for the particular opening in which you have expressed interest. You will be contacted if your credentials are a strong match for the position.

    Bullard is an Equal Opportunity Employer.

     

     



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