Thermal Imaging: The Bullard Advantage
The Bullard Product Line
Since Bullard introduced its first thermal imager in 1998, breakthroughs have defined our business. Bullard established the industry standard with the legendary Bullard TI, quickly securing the number one position in the market. From the simplest personal issue thermal imager to the most advanced command unit, Bullard offers firefighters what they need to get the job done, at price points to meet the needs of every fire department.
Bullard TI Commander
The Bullard TI Commander™ borrows its tried-and-true design from the original Bullard TI, with an engine based on proven high resolution Raytheon BST technology. This analytical thermal imager, which comes standard with a 5-inch backlit display, offers many innovative and highly useful optional features, including digital 2X zoom, digital image capture, Relative Heat Indicator (RHI), thermal throttle, enhanced internal battery charging system, and custom startup graphics. The TI Commander offers the same foolproof simplicity and uncompromising durability that has made Bullard the top choice of firefighters around the world.
Bullard T3 Series
With the simplicity and durability of the original T3, the new Bullard T3MAX™ once again affirms Bullard’s leadership of the industry. Innovations such as an Electronic Thermal Throttle™ and Super Red Hot™ feature give firefighters new information about the fire scene, helping them make accurate and timely decisions that can significantly influence the outcome of incidents.
Exclusive to the T3MAX, the Electronic Thermal Throttle enables firefighters to optimize the fire scene with the touch of a button. This feature is ideal for pinpointing hot spots during overhaul, searching for overheated electrical equipment, or clarifying objects in the heat of battle. The Super Red Hot feature gives firefighters the ability to see heat levels by color. Starting at 500°F, heated objects are tinted yellow and gradually transition to solid red as heat levels rise. The T3MAX is engineered Bullard Tough and incorporates the latest engine technology from Raytheon for state-of-the-art image performance. The advanced relative heat indicator helps users with image interpretation, and startup time is just two seconds.
The Bullard T3XT offers the same high performance
image quality as the T3MAX to budget-restricted fire departments.
The T3XT’s Relative Heat Indicator displays temperature levels of
objects in a scene, while the Red Hot feature pinpoints areas of
intense heat.
Key Product Features
Bullard has a proven track record, supplying thermal imagers to 14 of the top 20 largest cities in the United States and thousands of communities throughout the world. Key features that differentiate Bullard Thermal Imagers from competitive units include:
- “BULLARD TOUGH” – The most durable thermal imagers in the world: Bullard Thermal Imagers have regularly proven to be the most durable on the market. Better than any laboratory, real-life firefighters test and approve our product every day where it matters most: in real life.
- Designed for Firefighting: Bullard Thermal Imagers are essential firefighting tools, with practical features such as crawling bumpers and carrying straps for optimal handling. We design and build Bullard Thermal Imagers with input from fire departments across the world, including those on our staff. Designs consider how firefighters hold equipment, how they interact with their tools, and how firefighters do their jobs.
- Proven Technology: Bullard Thermal Imagers use advanced infrared technology that was developed for the military and has proven its merit in the fire service.
- “Keep it Simple” Philosophy: Our products do not have gimmicky bells and whistles. Some of our products have only one button. We do incorporate powerful features on some products, but we make sure they are easy to understand and use and that they offer superior benefits to firefighting operations.
- Supporting Accessories: Bullard offers convenient performance-enhancing accessories, including vehicle-mounted charging systems, wireless remote transmitting systems, tripod / clamp mounting brackets, and two mobile receiving systems.
- Versatile Power Supply: Rechargeable nickel metal hydride (NiMH) batteries will not develop a memory, and the charging system can charge the battery in the camera and a spare battery at the same time.
Training and Service
Bullard is at the top of the industry with training and service:
- Training – Bullard is the only fire service TI manufacturer to employ firefighters in a full-time training capacity. Members of the TI Training Team are former firefighters, dedicating themselves to help the fire service understand infrared technologies. The TI Training Team provides its services around the world at no cost to firefighters. In addition, all Bullard customers receive a TI Orientation CD, designed to provide the user with a basic understanding of thermal imaging and Bullard TI operations, as well as a working knowledge of applications for the technology. The CD can be either used for individual self-paced training or group training.
- Best Service – Since Bullard introduced its first thermal imager in 1998, the company has been earning the respect and trust of its customers through its commitment to excellence in service and repairs. All thermal imaging customers who send their products in for service or maintenance will receive up-front pricing, 48 hour turnaround, complete system diagnostics, and free inbound and outbound shipping. Bullard offers a lifetime warranty for shell replacements.
- Get The Picture – Bullard publishes the quarterly “Get The Picture” newsletter as a training tool for all Bullard Thermal Imager users. This market-leading publication features successful rescue stories, unique application stories, technical articles, new product information, fundraising tips, and helpful ideas about how fire departments can get the most out of their Bullard Thermal Imagers on every call.
Customer Support
- InSIGHT Program – The Bullard inSIGHT program assists fire departments in raising money for thermal imaging equipment. Instructional materials provide tips on managing the four fundamentals of fundraising: building a team, planning a campaign, conducting a technical demonstration, and involving the local media. The inSIGHT support materials help fundraisers reach potential donors effectively, through group presentations, media relations, and direct mail. Both print and video resources are included in this free kit. Fire department leaders and community fundraising leaders receive hands-on support from Bullard employees and distributors during the fundraising process.
- The Bullard Save-A-Life Club is a reward and recognition program for firefighters who save a civilian life or escape a life-threatening situation while using a Bullard Thermal Imager. To recognize these firefighters, Bullard holds “Save-A-Life” events at city council meetings in local communities. A Bullard representative delivers a formal presentation and presents high quality awards and tokens of appreciation to honor the department. Local media representatives and family members attend these popular events, which provide fire department leaders with an opportunity to give much-needed public recognition for the heroic work that firefighters do every day.
- Top Web Site – The Bullard thermal imaging website, www.thermalimager.com leads the industry in quantity and quality of thermal imaging information, including training tips, fundraising assistance, successful rescue stories, reference materials, product photos, and much more.

