Original Equipment Manufacturer (OEM) Sales Manager

Founded in 1898, Bullard is a leading manufacturer of high-quality personal protective equipment and systems that are marketed worldwide. Product lines include hard hats, firefighter and rescue helmets, respiratory protection equipment, and thermal imagers. The Company’s products are available throughout the world from a network of distributors operating in most major country markets.  In 1919, the son of our founder invented and patented the world’s first commercially sold hard hat. The quality of our work helps determine whether a worker in a hazardous work environment goes home safely to his or her family each day. We do important work, and we do it in a team-oriented environment. Bullard is fifth-generation family-owned, so we have the luxury of thinking and planning beyond the next quarter’s results. One of our competitive advantages is speed, and the pace of our work is therefore fast, challenging, and rewarding. Bullard maintains sales offices in Europe and Asia-Pacific in addition to its headquarters in Kentucky.  Bullard’s headquarters and manufacturing facility are located in the small community of Cynthiana, near Lexington and Georgetown, Kentucky. We offer a competitive salary plus profit sharing, benefits including 401(k) with company match, Tuition Reimbursement, and great colleagues.


The Original Equipment Manufacturer (OEM) Sales Manager will be responsible for driving sales of Bullard’s products and services to customers in the US, Latin America, and Canada.  The OEM Sales Manager will help Bullard identify areas for expansion to build on the current success at Bullard and drive continued growth in hard hat, face protection, body temperature management and future related products. The OEM Sales Manager will be responsible for driving the company’s achievement of its customer revenue goals and deliver P&L results at various large accounts. He/she will be charged with developing strategic and tactical plans to achieve agreed-upon booking and revenue goals. 

The OEM Sales Manager will be tasked with evaluating/recommending changes on the territory sales structure and building internal processes and metrics to bring detailed visibility to its multi-product and services business.  The role will have ultimate responsibility for a flexible, yet disciplined and professional sales organization focused on revenue growth, profitability, and a solution selling approach. The position requires that the successful candidate keep his or her finger on the pulse of rapidly evolving markets.  At the same time, the OEM Sales Manager is expected to demonstrate collaborative, solutions-oriented leadership by working closely with all disciplines including finance, marketing, engineering, operations, and HR.  This position reports to the Director of Sales – Industrial Safety and Health.

Essential Functions and Responsibilities:

  • Support a team of Regional Sales Managers to drive and support Bullard’s business within the assigned geography.
  • Apply both tactical and strategic go-to-market models aimed at growing the customer base both in the short and long terms to drive higher revenues, customer growth, and customer retention.
  • Develop territory plans and quota assignments for all geographic areas in the OEM segment.
  • Work with the entire sales team to develop and build a pipeline of opportunities.
  • Accurately forecast monthly, quarterly, and annual sales achievement.
  • Represent Bullard at appropriate customer meetings and trade shows.
  • Major accountabilities include:
  • Achieving sales revenue
  • Managing customer satisfaction and being responsive to customer needs by quickly and thoroughly attending to escalations
  • Developing three-year, one-year, and quarterly plans
  • Key performance measures include:
  • Sales achievement to plan for segment
  • Bookings for segment
  • Accurate regional forecasting for segment
  • Maintain a relentless focus on the customer, by understanding what the customer wants and how to best deliver that experience.
  • Listen and communicate well with others within and outside the Company.
  • Take personal responsibility to do the right thing and persist in times of challenge or uncertainty, but adapting quickly to change and making timely, thoughtful decisions.
  • Understand what drives overall business success and remain accountable for prioritizing and delivering quality results. 
  • Demonstrate knowledge of core products and processes necessary to achieve results.
  • Anticipate obstacles and act to prevent or minimize their impact.
  • Other duties as assigned.


  • Bachelor’s Degree in Business, Communications, or related field, MBA preferred.
  • Strong background in Sales and Marketing.
  • Proven track record of strong customer relationships.
  • Able to relate to all levels of management and employees with ease and enthusiasm.
  • Excellent written and verbal communication and presentation skills.
  • Demonstrated ability to meet and/or exceed determined sales and activity quotas.
  • Ability to interact with and deliver solutions to an executive audience.
  • Able to perform customer identification, business analysis, and research to uncover product purchase motivators.
  • Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint).
  • Experience with Epicor, Salesforce or another CRM Software preferred.

Bullard is proud to be a Tobacco-free property.

Bullard is an Equal Opportunity Employer.

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