Product Marketing Specialist


The Product Marketing Specialist has primary responsibility for the development and execution of strategic marketing plans to drive sales and profitability of Bullard’s respiratory product line. The Product Marketing Specialist will assist with day to day marketing needs of the respiratory product line in all aspects as it relates to market penetration, understanding of market trends and customer product education. The role will have flexibility and visibility in developing the business unit as far as growth, profitability, and solutions.

Essential Functions and Responsibilities

  • Develop and lead marketing initiatives for existing products to penetrate new and emerging markets
  • Work alongside the product manager to push new products to market
  • Participate in understanding voice of customer to drive new products to market
  • Liaise with distributors to execute promotional events and campaigns
  • Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Works with customers and distributors to understand how to reach target audiences • Analyze the respiratory market to understand market trends and adapt marketing initiatives and strategies accordingly
  • Continuously enhance knowledge of the product line to accurately communicate all features and benefits to end users
  • Participate and lead customer training events
  • Develop customer education strategy for end users and distributors
  • Serve on cross-functional teams as the marketing expert for respiratory protection
  • Liaise with the marketing communications team for all product launches and strategies
  • Other duties as required 

Job Requirements

  • Bachelor's degree in business, marketing, or related field
  • Minimum of 2-3 years product marketing experience
  • Strong business acumen with excellent communication and presentation skills
  • Detail oriented, organized, creative, and innovative
  • Strong leadership and decision-making skills
  • Results oriented and revenue focused with proven track record of exceeding performance metrics

Human Resources


Fax: 859-234-4352

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