Bullard Launches YouTube Channel
AUGUST 31, 2010 – CYNTHIANA, KY – Bullard, a leading manufacturer of personal protection equipment, has launched BullardTV on the popular YouTube web site. This social media marketing initiative provides Bullard with an opportunity to showcase its products and services to a much broader audience.
BullardTV can be accessed by visiting www.youtube.com/user/BullardTV and is currently home to 31 training and promotional videos featuring Bullard fire helmets, thermal imagers and respiratory protection products. “Entering into the social media market is a milestone for Bullard,” said Tom Korb, Director of Marketing for Bullard. “BullardTV provides an opportunity for us to connect with safety professionals and first responders worldwide using an interactive medium. With a broad customer reach, BullardTV allows us to further promote our strong brand on the global stage.”
Bullard plans to produce its own product training and demonstration videos that will be shown on BullardTV. “The opportunities are endless for producing in-house product videos that can be used to support and educate our customers,” said Korb. BullardTV is easily accessible via YouTube or by visitingwww.bullard.com.
Founded in 1898, Bullard is a leading manufacturer of personal protective equipment and systems worldwide. Product lines include thermal imagers, firefighter and rescue helmets, respiratory protection devices, and hard hats. Bullard is headquartered in Cynthiana, Kentucky. For more information on Bullard products, contact us or call Bullard Customer Service at 877-BULLARD or visit www.bullard.com.
